stephanie frederick 59 Cobblestone Drive Paoli Pennsylvania 19301 610.316.6909 stephanie@freddesign.com http://freddesign.com summary Highly motivated and dedicated professional with 11 years of experience in graphic design and art direction for both the web and print media. Extensive experience in brand and corporate identity development. Proficient in fast-paced, high volume environment under strict deadline schedules. Expert skills in conceptualizing and transforming ideas into functional, innovative and successful solutions. skill highlights • Art Direction • Brand Identity and Logo Design • Website Design, Layout & Usability • Typography • Photography & Photography Direction • Product Styling • 2 and 4 Color Pre-Press work experience QVC | West Chester, PA Senior Web Designer 2002 - Present Web Designer 2001-2002 Web Production Artist 1999 - 2001 Art Direct and manage a staff of three Web Designers. Establish design standards for QVC.com website in conjunction with Interactive Art Director. Maintain and update product images as well as create headlines and graphics for daily articles and shops. Oversee and direct product and model photography for the QVC.com website. Interact with all aspects of business, including merchandising, marketing, copywriting and page development. • Key contributor of art direction and strategy for e-commerce site that sold over $1 billion in 2006 and was ranked the #1 general merchant site on the web by Forrester Research and #2 by Gomez. • Designed graphical interface for over 75 unique microsites, including national brands such as Maxx, NY and Bare Escentuals. • Conceptualized and implemented the "Buy the Look" miscrosite (or shopping tool that made over $300K in the first hour featured on the website and was featured on Comcast Cable TV This idea was eventually turned into a permanent QVC TV show. • Developed handbag sizing tool to be used in conjunction with a special promotion for the website resulted in a $6 million day. The tool is now being implemented to all handbags on the QVC site. • Won internal logo design contest for national, multichannel promotion between QVC and the Oprah Winfrey show. • Coordinated and designed senior-level executive presentations to Comcast and Liberty Media. PLANCO | Paoli, PA Graphic Designer 1996 - 1999 Lead designer responsible for layout and design of various marketing pieces for Hartford Life and Annuity Company. • Designed logo for "Hartford Leaders", the joint mutual fund venture by The Hartford Group and Planco. • Created regular presentations for national sales meetings. • Created, from concept to completion, all marketing brochures, newsletters and flyers. recent web site design PhillyCHI, Human-Computer Interaction Group: http://phillychi.acm.org Mike Madaio, User Experience Blog/Portfolio: http://mikemadaio.com MAD Photography, West Chester, PA: http://madphotographystudio.com Downingtown Football, Downingtown, PA: http://dwhsfootball.com Philadelphia Curling Club, Paoli, PA: http://philadelphiacurlingclub.org The Wetlands Institute, Stone Harbor, NJ: http://wetlandsinstitute.org Psychic Susan, Local Radio Personality: http://psychicsusan.com education Hussian School of Art, Philadelphia, PA Associates Degree in Specialized Technology. Major: Advertising Design, 1995 technical skills Excellent skills in Adobe Photoshop, Illustrator, InDesign, Quark, MS Office. Experience with HTML, Macromedia Flash, Fireworks and Dreamweaver.